{"id":16142,"date":"2020-11-06T19:45:57","date_gmt":"2020-11-06T19:45:57","guid":{"rendered":"https:\/\/www.quintadvertising.com\/?p=16142"},"modified":"2022-08-11T03:12:06","modified_gmt":"2022-08-11T03:12:06","slug":"importance-of-branding-logo-and-naming-in-the-corporate-image","status":"publish","type":"post","link":"https:\/\/www.quintadvertising.com\/en\/importance-of-branding-logo-and-naming-in-the-corporate-image\/","title":{"rendered":"<span class=\"redSpan\">Importance of Branding, Logo and Naming<\/span> in the Corporate Image"},"content":{"rendered":"<p><script type=\"text\/javascript\">\n    var spector;\n    var captureOnLoad = false;\n    var captureOffScreen = false;\n    window.__SPECTOR_Canvases = [];<\/p>\n<p>    (function() {\n        var __SPECTOR_Origin_EXTENSION_GetContext = HTMLCanvasElement.prototype.getContext;\n        HTMLCanvasElement.prototype.__SPECTOR_Origin_EXTENSION_GetContext = __SPECTOR_Origin_EXTENSION_GetContext;<\/p>\n<p>        if (typeof OffscreenCanvas !== 'undefined') {\n            var __SPECTOR_Origin_EXTENSION_OffscreenGetContext = OffscreenCanvas.prototype.getContext;\n            OffscreenCanvas.prototype.__SPECTOR_Origin_EXTENSION_OffscreenGetContext = __SPECTOR_Origin_EXTENSION_OffscreenGetContext;<\/p>\n<p>            OffscreenCanvas.prototype.getContext = function () {\n                var context = null;\n                if (!arguments.length) {\n                    return context;\n                }<\/p>\n<p>                if (arguments.length === 1) {\n                    context = this.__SPECTOR_Origin_EXTENSION_OffscreenGetContext(arguments[0]);\n                    if (context === null) {\n                        return context;\n                    }\n                }\n                else if (arguments.length === 2) {\n                    context = this.__SPECTOR_Origin_EXTENSION_OffscreenGetContext(arguments[0], arguments[1]);\n                    if (context === null) {\n                        return context;\n                    }\n                }<\/p>\n<p>                var contextNames = [\"webgl\", \"experimental-webgl\", \"webgl2\", \"experimental-webgl2\"];\n                if (contextNames.indexOf(arguments[0]) !== -1) {\n                    \/\/ context.canvas.setAttribute(\"__spector_context_type\", arguments[0]);\n                    \/\/ Notify the page a canvas is available.\n                    var myEvent = new CustomEvent(\"SpectorWebGLCanvasAvailableEvent\");\n                    document.dispatchEvent(myEvent);\n                    this.id = \"Offscreen\";\n                    window.__SPECTOR_Canvases.push(this);<\/p>\n<p>                    if (captureOnLoad) {\n                        \/\/ Ensures canvas is in the dom to capture the one we are currently tracking.\n                        if (false) {\n                            spector.captureContext(context, 500, false, false);\n                            captureOnLoad = false;\n                        }\n                    }\n                }<\/p>\n<p>                return context;\n            }\n        }<\/p>\n<p>        HTMLCanvasElement.prototype.getContext = function () {\n            var context = null;\n            if (!arguments.length) {\n                return context;\n            }<\/p>\n<p>            if (arguments.length === 1) {\n                context = this.__SPECTOR_Origin_EXTENSION_GetContext(arguments[0]);\n                if (context === null) {\n                    return context;\n                }\n            }\n            else if (arguments.length === 2) {\n                context = this.__SPECTOR_Origin_EXTENSION_GetContext(arguments[0], arguments[1]);\n                if (context === null) {\n                    return context;\n                }\n            }<\/p>\n<p>            var contextNames = [\"webgl\", \"experimental-webgl\", \"webgl2\", \"experimental-webgl2\"];\n            if (contextNames.indexOf(arguments[0]) !== -1) {\n                context.canvas.setAttribute(\"__spector_context_type\", arguments[0]);\n                \/\/ Notify the page a canvas is available.\n                var myEvent = new CustomEvent(\"SpectorWebGLCanvasAvailableEvent\");\n                document.dispatchEvent(myEvent);<\/p>\n<p>                if (captureOffScreen) {\n                    var found = false;\n                    for (var i = 0; i < window.__SPECTOR_Canvases.length; i++) {\n                        if (window.__SPECTOR_Canvases[i] === this) {\n                            found = true;\n                            break;\n                        }\n                    }\n                    if (!found) {\n                        window.__SPECTOR_Canvases.push(this);\n                    }\n                }\n\n                if (captureOnLoad) {\n                    \/\/ Ensures canvas is in the dom to capture the one we are currently tracking.\n                    if (this.parentElement || false) {\n                        spector.captureContext(context, 500, false, false);\n                        captureOnLoad = false;\n                    }\n                }\n            }\n\n            return context;\n        }\n    })()<\/script><\/p>\n<p>Every organization needs to have its own personality, which identifies and differentiates it from the others. This personality is called Corporate Identity. It constitutes each company's specific identity and helps it to gain international recognition. This identity is a visual impression of the brand strategy created and achieved through the use of the visual paraphernalia of said company. On the other hand, the Corporate Image is the most concrete expression of how customers, suppliers, investors and the general public perceives a certain brand or company. This is how your reputation precedes you.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.quintadvertising.com\/wp-content\/uploads\/2020\/11\/QuintAdvertising-Blog-960x640-TopCenter-Art9.jpg\" alt=\"QuintAdvertising-Blog-960x640-TopCenter-Art9\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.quintadvertising.com\/wp-content\/uploads\/2020\/11\/QuintAdvertising-Blog-960x640-TopCenter-Art9.jpg\" alt=\"QuintAdvertising-Blog-960x640-TopCenter-Art9\" \/><\/p>\n<p>Heading<\/p>\n<p><!--\n\n\n<p class=\"likeBDroboto\"><b>\"Having an e-commerce website also opens the possibility of offering and selling new market products such as digital services.\"<\/b><\/p>\n\n\n--><\/p>\n<h1 style=\"color: #353536;\"><b>\"Branding is defined as the strategy used to shape the way you want the audience to interact with your brand or company\".<\/b><\/h1>\n<p><!--<iframe loading=\"lazy\" src=\"https:\/\/anchor.fm\/aquiles-gonzalez\/embed\/episodes\/Noti-Troya-ea0vc2\" height=\"102px\" width=\"400px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>--><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px;\"\/>\n\n<p><img decoding=\"async\" class=\"scale-with-grid\" src=\"https:\/\/www.quintadvertising.com\/wp-content\/uploads\/2020\/11\/QuintAdvertising-Blog-TopLeft-620x480-Art9.jpg\" alt=\"Quint Advertising design service\" \/><\/p>\n<p>no-repeat;center top;;<\/p>\n<p>auto<\/p>\n<p>0 15% 0 0<\/p>\n<p>fadeInLeft<\/p>\n<p>Desc<\/p>\n<h2><b>IMPORTANCE OF BRANDING IN THE CORPORATE IMAGE<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p>Every organization needs to have its own personality, which identifies and differentiates it from the others. This personality is called Corporate Identity. It constitutes each company's<br \/>\nspecific identity and helps it to gain international recognition. This identity is a visual<br \/>\nimpression of the brand strategy created and achieved through the use of the visual<br \/>\nparaphernalia of said company. On the other hand, the Corporate Image is the most<br \/>\nconcrete expression of how customers, suppliers, investors and the general public perceives<br \/>\na certain brand or company. This is how your reputation precedes you.<\/p>\n<p>Although the image of the organization is not equal to its identity, we can affirm that it is<br \/>\nconfigured from it, and its creation should not be based only from the perspective of graphic<br \/>\ndesign, which sees it in terms of a symbol or logo, but also from the perspective of<br \/>\nmanagement advice. The process of building the Corporate Image, either of a company or of the brand of a certain product in order to later market it, is called Branding, and it is defined as the strategy used to shape the way you want the audience to interact with your brand or company.<\/p>\n<p>Both the Corporate Identity (physical aspects of the company: color, logo and typography),<br \/>\nas well as the Corporate Image (perception of the company) complement each other and<br \/>\ntherefore, both need to be taken into account to develop a truly effective market strategy that<br \/>\ngenerates interest and a favorable vision of your business.<\/p>\n<p>Our goal should be to differentiate ourselves from our competitors and convince customers<br \/>\nthat they should prefer us instead of other brands. We must never imitate another brand. If we want to build a unique brand, different from the competition and that is permanent in the market, we have to follow several steps.<\/p>\n<p>First, we must be clear about the idea, not only of what is the purpose and the aspirations of<br \/>\nit, but of what are the values that we want to transmit to our potential clients.<br \/>\nThen we must determine what will be the audience in which we are going to focus, observing<br \/>\ntheir behavior and lifestyle in detail to know what exactly their needs are. In order for the<br \/>\nimage to be engraved and positioned in the minds of consumers, it is essential to establish a<br \/>\nconsistent, and emotional connection between the brand created and them.<\/p>\n<p>Last but not least, we have to know the market and our most direct competitors, and we<br \/>\nachieve this through research and analysis of what they are doing well to know what works<br \/>\nbest in that sector. As well as taking into account where there are failures, so we do not make the same mistakes.<\/p>\n<p>&nbsp;<\/p>\n<h2><b>LOGO AND NAMING<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p>At Quint Advertising two of the aspects that we consider most important for the creation or<br \/>\nthe birth of a new brand are identity (color, logo and typography) and naming (creation of a name according to the objectives of the market).<\/p>\n<p>Despite the fact that the visual aspect is appreciated more immediately, the choice of the<br \/>\nname must be made first, after we check whether the chosen name is registrable and legally<br \/>\nviable. The naming must be adaptable to the growth of the company or brand, legible, brief<br \/>\nso that it is easy to remember, suitable for the desired target and above all unique and<br \/>\noriginal so that it is distinguished from other brands in the sector.<\/p>\n<p>Corporate stationery is an essential part of the visual identity of a company, since in addition<br \/>\nto identifying it, it demonstrates professionalism, an effective marketing tool that makes<br \/>\nour clients and competitors perceive us as we really want them to. It is made up of many<br \/>\nelements such as business cards, letterhead and brochures, and many more.<\/p>\n<p>The Logo is a graphic representation of the name of a company or brand and therefore must<br \/>\nbe printed on all articles and be legible and reproducible at any scale. It generally includes<br \/>\nsome symbol that can be widely recognized and associated almost immediately with what it<br \/>\nrepresents. The logo and name have become an integral part of the identity of a corporation,<br \/>\nand because they are such valuable assets, they are considered registered trademarks for<br \/>\nthe protection of the intellectual property of said company.<\/p>\n<p>In addition to the visual identity and the naming, we must also take into account the<br \/>\nimportance of the auditory part to make the client relate the sound to the concept that we<br \/>\nwant to project. Many times, the best way to remember a brand is by its oral slogans and<br \/>\nabove all, by a certain melody.<\/p>\n<p>To develop a winning brand image, we recommend hiring specialized professionals, such as<br \/>\ndesigners and advertisers. At Quint Advertising we are specialists in both design and<br \/>\ndevelopment of everything related to visual identity and brand image and we can develop a<br \/>\nwinning corporate identity for your company.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"mobiShare\">[scriptless]<\/div>\n<div class=\"pcShare\">[scriptless buttons=\"twitter,facebook,linkedin,email\"]<\/div>\n<p>no-repeat;center top;;<\/p>\n<p>auto<\/p>\n<p>fadeInRight<\/p>\n<p>[thrive_leads id='8508']<\/p>\n<p>no-repeat;left top;;<\/p>\n<p>auto<\/p>\n<h2 style=\"color: #000; margin-bottom: 0px; line-height: 1.25;\">40% Off Our Standard Plan.<br \/>\n<span style=\"font-weight: bold; color: red;\">1-4 Pages WordPress Website!<\/span><\/h2>\n<p>25px 10% 25px<\/p>\n<p>#ffffff<\/p>\n<p>#dd3333<\/p>\n<p>#961111<\/p>\n<p>2px<\/p>\n<p><a href=\"https:\/\/www.quintadvertising.com\/promos\/\">https:\/\/www.quintadvertising.com\/promos\/<\/a><\/p>\n<p><!--<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/d1kYImyGJ88\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>--><\/p>\n<p><img decoding=\"async\" class=\"scale-with-grid\" src=\"https:\/\/www.quintadvertising.com\/wp-content\/uploads\/2020\/11\/QuintAdvertising-Blog-MiddleCenter-900x600-Art9.jpg\" alt=\"Web Design Logo services\" \/><\/p>\n<p style=\"color: white; font-size: 28px; line-height: 1.25; text-align: center; margin: 20px 0 30px 0;\"><b>\"The Corporate Image is the most concrete expression of how customers, suppliers, investors and the general public perceives a certain brand or company. It is your reputation\".<\/b><\/p>\n<p>no-repeat;left top;;<\/p>\n<p>auto<\/p>\n<p>Desc<\/p>\n<p class=\"tilePlan\">At Quint Advertising two of the aspects that we consider most important for the creation or<br \/>\nbirth of a new brand are identity (color, logo and typography) and naming (creation of a<br \/>\nname according to the objectives of the market).<\/p>\n<p><!--\n\n\n<h4 class=\"frasePlan\">Great Online Store Plans for your Business.<\/h4>\n\n\n\n\n<p class=\"tilePlan\">Our Standard E-Commerce Plan. 1-6 Pages \/ Up-to 50 Products.<\/p>\n\n\n\n\n<p class=\"descripPlan\"><b>The perfect solution for small businesses that want to present their products and services.<\/b><\/p>\n\n\n--><\/p>\n<p>no-repeat;center top;;<\/p>\n<p>auto<\/p>\n<p>color:white;<\/p>\n<p>Desc<\/p>\n<div class=\"vinotinto\">\n<p class=\"vd\">View Details<\/p>\n<p><a target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" class=\"scale-with-grid\" src=\"https:\/\/www.quintadvertising.com\/wp-content\/uploads\/2020\/11\/QuintAdvertising-Blog-RighBottom-Images-620x480-Art9-4.jpg\" \/><\/a><\/p>\n<\/div>\n<p>no-repeat;center top;;<\/p>\n<p>auto<\/p>\n<p>0 15px 0 15px<\/p>\n<p>color:white;<\/p>\n<div class=\"vinotinto\">\n<p class=\"vd\">View Details<\/p>\n<p><a target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" class=\"scale-with-grid\" src=\"https:\/\/www.quintadvertising.com\/wp-content\/uploads\/2020\/11\/QuintAdvertising-Blog-RighBottom-Images-620x480-Art9-5.jpg\" \/><\/a><\/p>\n<\/div>\n<p>no-repeat;center top;;<\/p>\n<p>auto<\/p>\n<p>0 15px 0 15px<\/p>\n<p>color:white;<\/p>\n<p>Desc<\/p>\n<p class=\"tilePlan\">To develop a winning brand image, we recommend hiring specialized professionals, such as<br \/>\ndesigners and advertisers. At Quint Advertising we are specialists in both design and<br \/>\ndevelopment of everything related to visual identity and brand image and we can develop a<br \/>\nwinning corporate identity for your company.<\/p>\n<p><!--\n\n\n<h4 class=\"frasePlan\">Our Premium E-Commerce Plan. 1-11 Pages \/ Up-to 500 Products.<\/h4>\n\n\n\n\n<p class=\"tilePlan\">It covers it all, When you are ready to take the next step, we will help you!<\/p>\n\n\n--><\/p>\n<p><!--\n\n\n<p class=\"descripPlan\"><b>The perfect solution for small businesses that want to present their products and services.<\/b><\/p>\n\n\n--><\/p>\n<p>no-repeat;center top;;<\/p>\n<p>auto<\/p>\n<p>color:white;<\/p>\n<p>Supreme IMG<\/p>\n<div class=\"vinotinto\">\n<p class=\"vd\">View Details<\/p>\n<p><a target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" class=\"scale-with-grid\" src=\"https:\/\/www.quintadvertising.com\/wp-content\/uploads\/2020\/11\/QuintAdvertising-Blog-RighBottom-Images-620x480-Art9-2.jpg\" alt=\"example website, developed by quint advertising\" \/><\/a><\/p>\n<\/div>\n<p>no-repeat;center top;;<\/p>\n<p>auto<\/p>\n<p>0 15px 0 15px<\/p>\n<p>color:white;<\/p>\n<p>starter IMG<\/p>\n<div class=\"vinotinto\">\n<p class=\"vd\">View Details<\/p>\n<p><a target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" class=\"scale-with-grid\" src=\"https:\/\/www.quintadvertising.com\/wp-content\/uploads\/2020\/11\/QuintAdvertising-Blog-RighBottom-Images-620x480-Art9-3.jpg\" \/><\/a><\/p>\n<\/div>\n<p>no-repeat;center top;;<\/p>\n<p>auto<\/p>\n<p>0 15px 0 15px<\/p>\n<p>color:white;<\/p>\n<p>starter IMG<\/p>\n<div class=\"vinotinto\">\n<p class=\"vd\">View Details<\/p>\n<p><a target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" class=\"scale-with-grid\" src=\"https:\/\/www.quintadvertising.com\/wp-content\/uploads\/2020\/11\/QuintAdvertising-Blog-RighBottom-Images-620x480-Art9-1.jpg\" \/><\/a><\/p>\n<\/div>\n<p>no-repeat;center top;;<\/p>\n<p>auto<\/p>\n<p>0 15px 0 15px<\/p>\n<p>color:white;<\/p>\n<h2 style=\"color: #fff;\">CONTACT US <span style=\"font-weight: bold; color: red;\">NOW!<\/span><\/h2>\n<p>25px 10% 18px<\/p>\n<p>#494949<\/p>\n<p>#dd3333<\/p>\n<p>#961111<\/p>\n<p>2px<\/p>\n<p><a href=\"https:\/\/www.quintadvertising.com\/contact\/\">https:\/\/www.quintadvertising.com\/contact\/<\/a><\/p>\n<p>lightbox<\/p>\n<p>#494949<\/p>\n<p>[thrive_leads id='8735']<\/p>\n<p>no-repeat;left top;;<\/p>\n<p>auto<\/p>\n<h1>Most recent articles<\/h1>\n<p>center<\/p>\n<p>no-repeat;left top;;<\/p>\n<p>auto<\/p>\n<p>3<\/p>\n<p>date<\/p>\n<p>DESC<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every organization needs to have its own personality, which identifies and differentiates it from the others. This personality is called Corporate Identity. It constitutes each company&#8217;s<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":16143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"_links":{"self":[{"href":"https:\/\/www.quintadvertising.com\/en\/wp-json\/wp\/v2\/posts\/16142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quintadvertising.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quintadvertising.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quintadvertising.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quintadvertising.com\/en\/wp-json\/wp\/v2\/comments?post=16142"}],"version-history":[{"count":7,"href":"https:\/\/www.quintadvertising.com\/en\/wp-json\/wp\/v2\/posts\/16142\/revisions"}],"predecessor-version":[{"id":16546,"href":"https:\/\/www.quintadvertising.com\/en\/wp-json\/wp\/v2\/posts\/16142\/revisions\/16546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quintadvertising.com\/en\/wp-json\/wp\/v2\/media\/16143"}],"wp:attachment":[{"href":"https:\/\/www.quintadvertising.com\/en\/wp-json\/wp\/v2\/media?parent=16142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quintadvertising.com\/en\/wp-json\/wp\/v2\/categories?post=16142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quintadvertising.com\/en\/wp-json\/wp\/v2\/tags?post=16142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}