{"id":16180,"date":"2020-11-13T02:25:42","date_gmt":"2020-11-13T02:25:42","guid":{"rendered":"https:\/\/www.quintadvertising.com\/es\/?p=16180"},"modified":"2020-11-13T02:27:36","modified_gmt":"2020-11-13T02:27:36","slug":"importancia-de-la-marca-el-logo-y-el-nombre-en-la-imagen-corporativa","status":"publish","type":"post","link":"https:\/\/www.quintadvertising.com\/es\/importancia-de-la-marca-el-logo-y-el-nombre-en-la-imagen-corporativa\/","title":{"rendered":"<span class = \"redSpan\"> Importancia de la Marca, el Logo y el Nombre<\/span> en la Imagen Corporativa"},"content":{"rendered":"<p>Toda organizaci\u00f3n necesita tener una personalidad propia, que permita identificarla y diferenciarla de las dem\u00e1s. Dicha personalidad se denomina Identidad Corporativa, la cual constituye su identidad espec\u00edfica y le sirve para ganar reconocimiento internacional. Es una impresi\u00f3n visual de la estrategia de marca creada y se logra mediante el uso de la parafernalia visual de dicha compa\u00f1\u00eda, Por otra parte, la Imagen Corporativa es la expresi\u00f3n m\u00e1s concreta de c\u00f3mo perciben los clientes, proveedores, inversores y el p\u00fablico en general a una determinada marca o empresa,  en otras palabras es su reputaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toda organizaci\u00f3n necesita tener una personalidad propia, que permita identificarla y diferenciarla de las dem\u00e1s. Dicha personalidad se denomina Identidad Corporativa, la cual constituye su identidad<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":16182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Importancia de la Marca, el Logo y el Nombre en la Imagen Corporativa | Quint Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.quintadvertising.com\/es\/importancia-de-la-marca-el-logo-y-el-nombre-en-la-imagen-corporativa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Importancia de la Marca, el Logo y el Nombre en la Imagen Corporativa | Quint Advertising\" \/>\n<meta property=\"og:description\" content=\"Toda organizaci\u00f3n necesita tener una personalidad propia, que permita identificarla y diferenciarla de las dem\u00e1s. 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