"Google DNS is a free global resolution service that has made many improvements in the areas of speed, security, and validity of results".

GOOGLE DNS

The Domain Name System (DNS) is a hierarchical distributed naming system for computers, services, or any resource connected to the Internet or a private network. It associates various information with domain names assigned to each of the participating entities. Most prominently, it translates domain names, which can be easily memorized by humans, to the numerical IP addresses needed for the purpose of computer services and devices worldwide.

The Domain Name System is an essential component of the the web's infrastructure functionality because it is the Internet’s primary directory service, and every time you visit a website, your computer performs a DNS lookup.

A fast and safe DNS infrastructure could significantly improve your web browsing experience. Google DNS is a free global resolution service that has made many improvements in the areas of speed, security, and validity of results, so you can use it as an alternative to your current DNS provider.

Google publishes a list of the IP address ranges that Google Public DNS may use to query authoritative DNS servers, available worldwide. When clients send queries to Google Public DNS, they are routed to the nearest Google DNS server, from which Google Public DNS gets the answers it returns to clients.

BENEFITS OF GEOLOCATING A BUSINESS

Knowing where a query comes from, GeoDNS, acting like a GPS, decides what the best route is to get, from one point to another, then the nameserver returns a response that was predefined for the region where the user is located.

Google DNS can be configured to geolocate your company in the area, city or state where it is located, which increases the chances of it appearing in high-ranking positions when searches are made from areas near that location, meaning more traffic to your website. If these visitors get a good impression of the site, that in turn, will give a higher reputation or corporate image to your organization.

This is especially important in the case of a physical store since more customers or sales translates into higher net profit for your business.

Creating a highly scalable, reliable, and efficient Google DNS infrastructure takes time, money, and expertise. If you have any questions about how to effectively adopt DNS for your business in order to optimize your website traffic and reduce costs, contact us today to help you out with your performance and security needs. We have a deep DNS expertise to ensure your success.