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Improving the visibility of your website

 
 

"Search engines are often the biggest source of traffic for most websites. WordPress is SEO (Search Engine Optimization) friendly, and this is actually the reason why a lot of people choose it to start a website".


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IMPROVING THE VISIBILITY OF YOUR WEBSITE

Search engines are often the biggest source of traffic for most websites. WordPress is SEO (Search Engine Optimization) friendly, and this is actually the reason why a lot of people choose it to start a website, so, if you have a truly impressive website powered by WordPress, improving your WordPress SEO is essential to increase the visibility of your site to users.

WordPress helps, facilitates and manages the creation of all articles that are published on your website, and when this writings are well configured with respect to keywords, how they can help you build a good SEO content (any information that lives on the web, created with the goal of attracting search engine traffic). This strategy maximizes your chances of appearing in the top positions of the search engines.

The higher a website ranks in the Search Engine Results Page (SERP), including Google, Bing, Yahoo etc, the more visitors it will receive, and these visitors can then be converted into customers.

SEO (SEARCH ENGINE OPTIMIZATION) AND SEM (SEARCH ENGINE MARKETING)

Both SEO and SEM should be fundamental parts of your online marketing strategy to optimize the presence of your website in search engines.

SEO (an acronym that stands for Search Engine Optimization) is a strategy used by website owners to get more traffic by ranking higher in search engines. All these SEO strategies are taken into account to apply them when posting in in your blog.

With SEO, businesses do not pay the search engine results page for visits and clicks; instead, they earn a free spot in in the search results by having a relevant content for a given keyword search.

SEM (Search Engine Marketing), on the other hand, is a form of online marketing that promotes websites through the use of paid advertisements that appear on SERP (Search Engine Results Pages) as users enter keywords when searching for your products and services.

It is the fastest way to drive traffic to a website, and one of the most effective ways to promote your products and grow your business in an increasingly competitive marketplace.

 
 
 
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"SEO (an acronym that stands for Search Engine Optimization) is a strategy used by website owners to get more traffic by ranking higher in search engines".

With SEO, businesses do not pay the search engine results page for visits and clicks; instead, they earn a free spot in in the search results by having a relevant content for a given keyword search.

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Example of overview, in Google Analytics
 

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Example of real-time view in Google Analytics
 

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Example of performance view, in Google Search Console
 

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Example of a geolocated result, with Google My Business
 

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