How to do Promotional Marketing of my Business?
"At Quint Advertising we can help your brand be relevant and have a great impact on the future success of the business".
PRINTED AND AUDIOVISUAL CAMPAIGNS
The secret for the audience to fall in love with your brand lies in constantly adding value in each of the key areas of your business, in order to retain your customers and make them more loyal. A strong brand position is achieved when the link that unites the brand and its "attributes" is firmly established, and helps that brand occupy an important position in the minds of consumers. It is a powerful tool for building awareness and giving your brand the possibility of obtaining positive results. Since the market will continually evolve, you have to build a brand that has a memorable impact on the audience, resilient enough to last in any environment and capable of endure shifts in the changing market.
Once the brand has been established, you can position its Branding online through Social Media Marketing or offline through Printed Campaigns (Publications in magazines, Posters, Postcards and Vehicle Branding), Videos, Radio, Television, etc. Options such as text messaging can also bring customers into the process, also providing instant feedback to marketing strategies is one way to expand corporate branding and grow as a company is to further promote the brand at events, where the company's image will be reflected in all Printed Material. Among them we have the Brochure, which is a promotional document, used to introduce and inform your prospective customers of the benefits of a company, organization, products or services. Business Cards also include information and is shared during formal introductions as a convenience and a memory aid. Presentation Folders holds loose papers and documents and is used as an aid in sales processes, and Catalog lists describes goods or services on sale with their prices.
Broadcasting for television and radio is another form of advertisement of services or products, based on demographic information collected by marketing companies.
Any method you choose will help to deliver your message and is considered a marketing investment. Frequently displaying the qualities of your brand in as many media forms as possible, will make it much easier to remember. In Quint Advertising we can help your brand be relevant and have a great impact on the future success of the business.
SOCIAL MEDIA AND BRANDING
Print material, broadcast announcements, and newsletters (email and flyers) used to be the type of marketing a company would focus on. The incorporation of social media meant that companies had another way to connect with their consumers. Today companies pay attention to it as a powerful tool for marketing. Branding on social media makes it easier for you to attract more relevant people to your sales funnel by giving them a reason to trust you.
It is is of utmost importance to ensure a consistent brand across multiple social networks, and one way to achieve this is by taking a consistent approach in every interaction that customers have with your brand, for example, using a specific font style and design approach helps to reinforce brand identity.
The ultimate goal of your brand efforts on social media is when your customers recognize one of your brand posts without seeing your name or logo, just because they have the same colors and fonts reflected in your images, graphics, and videos.
It takes time, some patience and consistency to generate brand recognition on social media. However, using the above strategies will put you on the path to improving your brand online.
By increasing your brand awareness on social media, you will start to improve your brand at all levels. You can see the impacts on your customers by paying close attention to their engagement, or you can also use techniques like regular surveys of your audience. In this way, you will be able to understand the level of recognition of your brand, know what audiences you are effectively reaching and find out if what you are really looking for is how they see your brand. As a company, your goal should be to take advantage of social media to build a better connection with your clients and potential clients.
More important than having a large amount of followers on social media is loyalty and dedication of the people who really recognize, trust and love your brand. In recent years, social media has evolved in terms of helping companies grow and create a brand image strong enough to increase traffic, leads, and sales.
"More important than having a large following on social media is Loyal and dedicated following, people who really recognize, trust and really like your brand".
A strong brand positioning is achieved when the link that unites the brand and its "attributes" is firmly established helping that brand occupy an important position in the minds of consumers.
It takes time, some patience and consistency to generate brand recognition on social media. However, using the above strategies will put you on the path to improving your brand online.